My idea was to collaborate CANADA GOOSE with LUSH. I believe that this collaboration can make those brands better. Lush is a perfect example of the brand who are against animal testing and animal abuse in general and Canada Goose, even after all changes, still has something to work on. With this project I can not only make things look nice, but also to make something better for our planet.

Eco friendly clothing are often made of fibres like organic cotton, hemp, soy, bamboo, wool and silk, as well as recycled fibres. Cotton is a plant-based natural fibre that is used in a large proportion of clothes today for its absorbency, durability, and intrinsic softness.

I have decided to use the letter G from 'Canada Goose' and animate a raddite, as raddite is the logo for the Lush compaine "Fighting animale testing'

These jackets I designed mostly for the young generation.

As the design is very bright and colorful, it would be better for people 16-25 years old.

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Branding idea